Looking to get PPC Marketing to your Business
When comes starting up PPC (pay-per-click) marketing is a form of online advertising that allows your business to appear above the organic search results. PPC is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. The goal of the ad is to lead the user who clicks to the advertiser’s website or app, where the user can complete a valuable action such as purchasing a product. If there’s been a time to invest in PPC services, then it is now as around 65% of online searchers confirm that people click on the paid ads.
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Search Engine Marketing (SEM)
A pertinent objective of any form of digital marketing is to achieve a high ranking for a specific (target) keyword. This ranking can occur through various avenues. Search Engine Marketing (SEM) is paid or unpaid digital marketing on any search engine like Google, Bing, or Yahoo. Unpaid advertising refers to search engine optimization (SEO). That means that the content of your page ranks high when people search for particular keywords, and it speaks to the relevance of your page. This form of advertising is organic, as opposed to PPC. Not all PPC occurs on search engines, however. Social media platforms have PPC ads as well, like Facebook and Instagram.
Run on Google, Search Partner sites, and Display Network sites, Google Ads is the largest pay-per-click platform. Google Ads was launched in October 2000 and has gone through several iterations over the last 17 years. Google Ads is geared toward the entire spectrum of companies from small businesses to Fortune 500.
Facebook allows you to create your own PPC ads within the Facebook Ads Manager. These ads can be standard photo, video ads, or carousel ads (advertising many different links within the same ad). Facebook ads are targeted to users based on their location, demographic, and profile information. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Users then see your ads in the sidebar on Facebook or in their newsfeed.
Simultaneously, paid advertising is the perfect way to leverage such a powerful platform to reach a specific audience that matter to you and optimize every touchpoint to get them to find you, trust you, and eventually buy from you. Instagram and PPC are a match from heaven.
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
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